Writing is a fundamental form of human communication. In fact, written communication is wholly unique to the human race and is what distinguishes us from all other living things. Typography is essentially how written communication looks aesthetically; often confused with font, which indicates a set of letters designed in a specific typeface, created by a typographer. Read More
In today’s ever-changing, digital consumer environment, where UK-based shoppers make on average 87% of all purchases online, it may seem as if there’s no space left for brick and mortar establishments offering the traditional shopping experience. After all, with so many products and services available for purchase with just the click of a button, many people are convinced that brick and mortar shops are heading towards their demise.
Advertising is all around us, from giant billboards by the roadside, to print adverts in magazines, television commercials and pop-up adverts on our phones and devices. We’re so used to being bombarded with different types of advert that it takes something special to make an impact, but there have been many groundbreaking advertising campaigns over the years that have stood out as something truly special. If you want to know more, see our list below of some of the most groundbreaking advertising campaigns of the last century.