Monthly Archives

August 2019

What to Keep In Mind When Designing A T-Shirt For Your Brand

By | News

If you are starting up a small business, or you are thinking of launching your own fashion label – merchandise is a great way to build rapport with new customers as they will identify with your brand. What’s more, this can be a cost-effective way to easily generate profit as t-shirt printing through professionals will speed along the process. Here at Ainsley Signs, we have worked with a wide range of businesses, so we like to think we know a thing or two about the essentials of t-shirt printing and branding. With this in mind, below, we have collated together what you should keep in mind when designing a T-shirt for your brand.

Copyright

One of the main things you need to take into consideration is copyright – as failure to do so could leave you in an expensive court battle. UK Copyright laws detail that artistic owners can have control over where their designs can be produced. The issue is is that many artists will take some form of inspiration from one another yet will pass it off as their own original design. This is why there have been many copyright battles in history. So, keep this in mind when designing your T-shirt – is it truly original, or is it too similar to other t-shirts that you have seen from other designers?

Design

Now that you have considered copyright, the next and vitally most important thing to consider when designing a t-shirt for your brand is the design. Will you be designing a logo or piece of artwork yourself, or will you hire an illustrator to do this for you? Plus, what will your design be? Creating a vast mood board or mindmap before deciding on a final design is a great place to start. Include colours, slogans, your business philosophy and other design elements that will stand out on the shelf.

Colour

Similarly to choosing the t-shirt design, you also need to consider the colour of the t-shirt you are printing and what your target market would want when they see the t-shirt. For instance, if your brand is promoting positivity and happiness – then a yellow or orange t-shirt would be perfect. However, if you want a classic t-shirt that will sell out year after year – then black, white or grey fabric is far more fitting as it appeals to a wider variety of genders and ages.

Here at Ainsley Signs, we offer T-shirt printing as well as a wide range of other services including exhibition signs, vinyl lettering and many more. To find out more about our variety of services, simply contact us today.

Four Visual Merchandising Tips To Make Your Shop Windows Stand Out in Manchester

By | Blog

Making your business stand out to others is no easy feat, especially as the streets of Manchester are dominated with shops and businesses of every type and description. One of the best ways to increase footfall in your business is to design an intriguing and compelling window display.

Stunning window displays have become a cornerstone of legendary luxury department stores like Harrods, Selfridges and Harvey Nichols, generating crowds of people to flock to their stores to take pictures all year round. This is largely down to the artistic and flamboyant nature of these displays.

Although this scale may not be able to be achieved on a small brand budget – it shows just how vital a good window display is for promoting brand awareness and increasing customers. With this in mind, we have put together four visual merchandising tips to make your shop windows stand out amongst the bustling streets of Manchester.

Plan Ahead

One of the most important tips in designing the perfect window display is actually planning ahead. A well thought out window display will certainly make potential customer’s heads turn in the street, and a messy display could do the same but for the wrong reasons. Think about your window displays months in advance and change them every new season (a minimum four times a year). This is because passersby may become blind to a shop window that they have seen many times before – therefore a fresh and new window display is more likely to capture their attention.

Create a Theme

Creating a narrative or theme with your window display is a great way to not only catch the eye of persons in the street, but also, it can coincide with the theme of your products. For example, if you are a start-up fashion label and your collection is whimsical and feminine, display motifs that associate with this like butterflies, flowers and pastel tones.

Have Multiple Layers of Height

The last thing you want when you have planned out a window display is for it to seem dull and flat. This is why you need to make the display dynamic. One of the ways to do this is by creating multiple layers of height, having your products hung, shown, stood or sat on different podiums that are ranging from eye level upwards will make your window display feel unique, and if they like the products on show – then they will certainly step inside to find them.

Consider Window Graphics

Window graphics are a great way to have your business standing out amongst the others on the street. Whether you are wanting to display exciting new stock, or you have a sale on – window graphics are a great option to increase footfall into your business. Make sure that your window graphics align with your businesses branding – whether that in a certain font or colourway – to keep consistency throughout.

Here at Ainsley Signs, we pride ourselves on producing eye-catching and bold window graphics for a range of businesses around Manchester and beyond. To find out more about us, simply contact us today.