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Common Mistakes To Avoid When Designing Corporate Signage

By | Blog, News

Whether you own an independent clothes boutique, a quaint tea room or a large trade supplies store, making sure your shopfront attracts the right attention is essential to enticing customers and making a profit.

After all, your shop or office front is likely to be the first thing your customers see, and will help them form the first impression of your business. In fact, a great front display – including an engaging business sign – could be the deciding factor between customers stopping to pay attention or moving onto the next establishment.

With this in mind, it’s clear that brick and mortar shops, offices and other businesses need to invest in their front display, including well-designed signage that attracts customers and gives the establishment a sense of credibility. But, with so many different types of signage available and design factors to consider, where should you begin?

Here’s our guide on what not to do when designing corporate signage, with a list of common mistakes you’ll need to avoid if you want to be successful.

Not paying attention to brand guidelines

Whether you’re designing a brochure for your shop or a training document for your marketing company, adhering to your business’s brand guidelines and ensuring all documentation looks consistent is an important step towards creating brand loyalty and developing a credible company image. Of course, the same is true for corporate signage.

Failing to pay attention to your business guidelines could make your signage look sloppy and unprofessional, and isn’t likely to instill trust in your brand. For this reason, it’s important to make sure all corporate signage includes the same trading name, company logo, contact details, font and colour scheme.

You may not think something as seemingly small as font could make a difference, but if your shopfront and A-boards are both sporting different typography, your signage won’t look as professional as it should.

Having incorrect information on your business signs

When designing your business signage, undoubtedly one of the severest mistakes you can make is including incorrect information. An incorrect phone number or a mistyped website will not only look extremely unprofessional, but it will also prevent customers from being able to contact or find you.

It’s imperative that every piece of information you include on your business’s sign, whether an exhibition sign or fascia sign, is correct and up-to-date, so you’ll need to have a new sign designed every time you switch up logos or change your trading name.

Before you finalise your signage designs, you’ll need to check, double check and triple check all the information about to be printed. You don’t want to lose valuable custom over a missed digit in your contact number or something equally as simple to prevent.

Making spelling errors or grammatical mistakes

Another surefire way to leave your customers and clients less than impressed is to make spelling and grammatical mistakes on your business signage. After all, spending time making sure your spelling and grammar are top notch shows that you value your business and, most importantly, pay attention to detail.

However, don’t worry if spelling and grammar don’t happen to be your forte. You can always ask a friend to help you out, use an online spellchecker, or even hire a proofreader for advice. They’ll be able to point out any obvious errors and provide a second opinion on the copy you’ve written.

Forgetting about important functionality features

Of course, when designing a sign, there’s more to think about than aesthetics. You also need to make sure you think about the functionality of the sign, as failing to do so could limit its impact. For instance, if you want to continue promoting your business around the clock, you might consider investing in an illuminated sign.

Depending on your business requirements, the type of signs you need will vary. Always discuss your requirements with an established sign manufacturing company as they’ll be able to offer invaluable advice regarding the types of signs you need and any important functionality features to consider.

Overcrowding the sign with information

Signs have a clear purpose – to attract and inform your business’s target audience. Whether you’re designing direction signage to assist customers in finding their way around your premises, or internal signage to promote a particular sale or discount, you need to make sure your message is clear.

By overcrowding the sign with unnecessary information, you’ll make it difficult for your customers to find what they’re looking for. If they’re too difficult to understand, your customers may ignore them entirely.


When deciding what really needs to be on your sign, think about its function and the location of the sign itself. For instance, if you’re designing a shop front sign, you don’t need to put your address on there – this information is already clear to the customer.


Similarly, if you’re designing an A-board, do you really need to include your company’s contact information? Make sure you only include what’s really necessary to avoid a chaotic and cluttered design.

Not including enough information

On the other side of the coin is the mistake of not including enough information. As we mentioned previously, signs are designed to spread a message – if this isn’t clear, you’ll simply be wasting your money.

Although you don’t want to overcrowd your sign, you certainly want to put important information in front of your customers – and this is the perfect opportunity to do so.

While keeping it simple is often recommended, there are some pieces of information you definitely need to add. For instance, when designing a fascia sign, you should include your company name, logo, website and phone number. You may also add a short slogan to make it clear what services you offer, helping to bring new customers through the door.

Not paying attention to dimensions

For a truly professional-looking sign, you’ll need to make sure you don’t forget to pay attention to dimensions. This is a mistake that could ruin your entire sign; a stretched out logo or fuzzy text won’t make you look like an established company and could deter customers from trusting your services.

Attention to detail is key when designing signage so we always recommend hiring a reputable company to assist you. Hiring a professional business sign maker will ensure that all dimensions are taken into account and nothing appears disproportionately sized.

Opting for cheap signage that could be vulnerable to damage

Unfortunately, business premises do get damaged or vandalised from time to time. From graffiti to smashed windows, damage inflicted upon properties can be expensive, time-consuming and stressful to deal with. This is especially true for your signage, as certain signs may have to be replaced entirely depending on the extent of the damage.

For this reason, it’s important to invest in signage that can stand the test of time. When choosing what material you’d like your signage to be produced in, discuss your options with your chosen sign company. They’ll be able to advise on which type of material is best suited to your requirements, depending on the type of sign in question and its location.

Opting for expensive signage in areas where the risk of damage is high

For some signs, producing them in cheaper materials is likely to be a sensible idea – especially if they’re in a location where they may be prone to vandalism or are just a temporary addition. For instance, when designing direction signage for a festival, you may opt for cardboard due to the likelihood of it becoming vandalised.

Again, it’s recommended that you discuss your requirements with your chosen signage company, as they’ll be able to offer you industry-specific advice regarding materials and much more.

Ainsley Signs Manchester: High-quality corporate signage, including office signage, exhibition signage, direction signage and more

If you’re looking for professionally-designed signage for your business, look no further than Ainsley Signs Manchester. We produce a vast range of indoor and outdoor signs for business, including illuminated signs, fascia signs, direction signage and much more, to allow companies in Manchester and beyond to give their customers the best possible service.

We also offer a range of other printing services, such as t-shirt printing, roll-up banners, vehicle graphics, vinyl lettering, window graphics and much more. With over 50 years of experience in our field, we’re proud to have developed a reputation for excellence throughout Manchester and further. We specialise in designing, manufacturing and installing each product, ensuring a seamless service from start to finish.

For more information about our range of services, please don’t hesitate to get in touch with Ainsley Signs Manchester today.

What to Keep In Mind When Designing A T-Shirt For Your Brand

By | News

If you are starting up a small business, or you are thinking of launching your own fashion label – merchandise is a great way to build rapport with new customers as they will identify with your brand. What’s more, this can be a cost-effective way to easily generate profit as t-shirt printing through professionals will speed along the process. Here at Ainsley Signs, we have worked with a wide range of businesses, so we like to think we know a thing or two about the essentials of t-shirt printing and branding. With this in mind, below, we have collated together what you should keep in mind when designing a T-shirt for your brand.

Copyright

One of the main things you need to take into consideration is copyright – as failure to do so could leave you in an expensive court battle. UK Copyright laws detail that artistic owners can have control over where their designs can be produced. The issue is is that many artists will take some form of inspiration from one another yet will pass it off as their own original design. This is why there have been many copyright battles in history. So, keep this in mind when designing your T-shirt – is it truly original, or is it too similar to other t-shirts that you have seen from other designers?

Design

Now that you have considered copyright, the next and vitally most important thing to consider when designing a t-shirt for your brand is the design. Will you be designing a logo or piece of artwork yourself, or will you hire an illustrator to do this for you? Plus, what will your design be? Creating a vast mood board or mindmap before deciding on a final design is a great place to start. Include colours, slogans, your business philosophy and other design elements that will stand out on the shelf.

Colour

Similarly to choosing the t-shirt design, you also need to consider the colour of the t-shirt you are printing and what your target market would want when they see the t-shirt. For instance, if your brand is promoting positivity and happiness – then a yellow or orange t-shirt would be perfect. However, if you want a classic t-shirt that will sell out year after year – then black, white or grey fabric is far more fitting as it appeals to a wider variety of genders and ages.

Here at Ainsley Signs, we offer T-shirt printing as well as a wide range of other services including exhibition signs, vinyl lettering and many more. To find out more about our variety of services, simply contact us today.

Vehicle Graphics the Touring Sales Team

By | Blog, News

If your company vehicle is merely a transportation device that gets you from A to B, then you are missing out on the most mobile, far-reaching, print advertising opportunity available to you. In accordance with marketing experts, Vehicle graphics/wraps/branding/decals are one of the best ways of marketing businesses and has little to no downsides, and with the average person driving 6,488 miles a year, the number of people vehicle graphics can reach and the effect is endless. Read More

Ainsley Signs supplies and produces a vast range of exhibition signage that can be shipped throughout the UK for use at your next exhibition

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Exhibition Signs are the signs used at exhibitions to promote and market a businesses brand. Exhibitions are group gatherings where people take their business in the hope of attracting new clients or possibly even new employees, but to do this successfully your business needs to be presented in the most professional and appropriate way possible. Ainsley Signs pride themselves on their high-quality products and their even higher quality customer service. Ainsley Signs has, for nearly 60 years, been creating signage for companies up and down the UK, and they can thank their dedication to providing top quality service to their long run in the business. Read More

Digital Printing

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download (3)Digital Printing is the printing of a digital base image directly onto a variety of media platforms. Digital Printing is one of the most proven methods for advertising for every type of business out there. The great thing about digital printing is that the turnaround time is almost nonexistent as you can print nearly anything without having to worry about the technical difficulties of offset printing methods. Printing is viewed by many as the dying form of marketing, with much of today’s marketing being switched to focus mainly or solely on digital marketing. However at Ainsley Signs, they believe that printing is as important today as it was 50 years ago, and many of their happy customers would agree. Read More

Ainsley Signs supplies and produces a range of professional corporate signage based in manchester but can service the whole of the UK

By | Blog, News

 

download (6)Ainsley Signs is one of the longest running and leading sign manufacturers in the North West and provide signage to many big national companies in the UK, one of their most requested services is the manufacturing of corporate signage for businesses and schools. Corporate Signage refers to signs found around businesses, that present prospective clients with the name, the style, and branding of the business. For over 50 years Ainsley signs have provided signs to businesses throughout the UK, and they can thank their dedication to providing upstanding and professional services and products for their longevity in the business.

Aluminium_Railing_BannersIf you already have a business, or you are preparing to start your own business, it is important to be aware of how signage can affect your business, if it is done correctly then your corporate signage will help your business stand out as professional and serious against the boring backdrop of the usual signage that appears outside of businesses up and down the UK. Read More