It really isn’t possible to overstate the vital importance of marketing and promotion for the success of a business operation. Without this element of an organisation, you’ll never effectively communicate with your audience and get them to buy your products or services.
At the crux of marketing is the process of selling your products and communicating your brand effectively to customers. This can be done using a number of different strategies such as advertising, product design, research, customer loyalty programmes and sales pattern analysis.
As well as identifying and defining the needs of the customer, effective marketing can help to create needs within a customer base. By thoroughly understanding your audience and knowing how to communicate with them effectively, you can simultaneously create desire amongst consumers and then placate that desire with your product.
One of the oldest, and still effective, forms of advertising is ‘out of home advertising’. This style of advertising encompasses everything that you will see outside of the home, such as advertisements at bus stops, train stations and billboards. This style of advertising is high frequency with lots of exposure for the audience, it can be striking, trustworthy and, if you want, it can be highly targeted to a specific location.
Also in this category of ‘out of home’ marketing is car signage. This is a form of advertising which consumers don’t move to, but which moves to consumers. Here we describe a few creative ways to promote your business on the go.
Magnetic Vehicle Signage
Having your branding noticed out and about in the public is crucial to the expansion of your business and the success of your marketing strategy. Whether you’re a big corporation or a small business, getting your branding on the road through magnetic vehicle signage is an excellent place to start.
In particular, if you are a sole trader who has only just started your business, magnetic signs could be just what you need. As these signs are semi-permanent, they allow you to turn your family car into a work vehicle in no time at all. So, when you’re just starting out and you can’t afford to have a dedicated work vehicle just yet, you can make the most of your family car with a magnetic sign.
Van signs made of graphics are a much more permanent option, but reach the same marketing goals as a magnetic sign. By using a long-lasting vinyl, these high-quality signs can totally transform the look of a vehicle and create a moving marketing machine. The option of full and partial van wraps are guaranteed to catch the attention of the public, are long-lasting, low maintenance and high impact. Certainly, these are more suited for established businesses, but are a perfect step up after magnetic signs.
Car signwriting is a perfect middle-ground between magnetic signs and full van graphics. Although permanent just like graphics, signwriting is not as bold as a part van wrap. If you have a particularly attention-grabbing font, then incorporating that into your vehicle can be a fantastic marketing tool. You could even include signwriting as a part of a more comprehensive van wrap.
Personalised Number Plates
Using a bit of creativity, creating a bespoke number plate for your commercial vehicle can be a humorous and attention-grabbing way of marketing your company on the road. For example, if you own a construction or repair company, your number plate could be ‘WE F1X’ or if you own an ice-cream van you could go with ‘1CED’.
The benefits of doing this is that, in conjunction with other vehicle signage, a personalised number plate has the potential to make the customer laugh and, once you’ve done that, you’ll have a much deeper connection with them than any of your competitors.
A Band on The Road
Stepping away from signage and graphics, creating a bespoke vehicle in which a band can play as the branded vehicle drives around town is a sure-fire way to get people wondering what your business is. By creating a transparent box or even totally removing the sidewalls from a van, you’ll be able to blast your companies jingle out around your chosen target location.
This represents a far more inclusive, experiential form of marketing than simply having a sign on your car. Although that is crucial, making a noise and giving the local residents something to talk about will set you apart from the rest.
Recreate a Famous Vehicle
Recreating an instantly recognisable vehicle and using it to market your own organisation is perfect when trying to catch attention. If you’re a pest control company, you could loosely ape the ghostbusters Cadillac ambulance and change the logo and title to represent the pests you exterminate. Other ideas could be to replicate the original Batmobile or DeLorean from the Batman and Back To The Future Films. Connecting yourself as a business to these cultural touchpoints can help to generate trust and a more personal relationship with your customers.
Samples on The Go
If you’re an emerging restaurant just starting in your local area, one of your very best marketing tools is the food itself. So, with that in mind, samples are always an excellent way to generate hype, get people tasting your food and starting to build a customer base.
By driving around the area that you have opened up shop and stopping intermittently in areas with heavy footfall at crucial parts of the day (before work, during lunch and after work) you’ll be able to disseminate your samples effectively, tactically and also get your branding out there too.
Sponsor a Racecar
This is a much more grandiose idea for those businesses with a bit more cash swilling about, but sponsoring a car racing in a local, national or international race is a great way to get your brand in front of thousands – maybe even millions – of people. By planting your logo on a racecar, you can align your business with a very exciting sport with an active and engaged audience. Through research, if you discover that your target audience and the audience of a specific race seem to match, this could be a great way to win them over.
Tactically Place a Billboard
Finally, by printing huge billboards and placing them strategically around areas that you know your audience are likely to be driving in or out from in their cars, you can slowly start to get their attention. Billboards on inbound and outbound routes for commuters are high-frequency which means that your marketing message will be able to reach a large and relevant audience on a daily basis – maybe even twice a day.
Ainsley Signs: Your Chosen Sign Makers in Manchester
At Ainsley Signs, we have been providing our signage services to the businesses of Manchester and beyond since 1952. Working with some of the UK’s biggest firms, we are experts in providing high-quality signs for the construction, retail and advertising industry. If you’re looking for custom signs in Manchester, look no further.
We provide high-quality products and some of the best customer services around to the clients that we work with and always endeavour to complete a project on time and to an excellent standard. The business signs we have worked on have been used by some of the most significant firms in the country.
To find out more, contact us today. You can find us at Ainsley Signs Corporate Limited, Unit 2 John Lee Fold, Middleton, Manchester, M24 2LR, call us on 0161 653 4175 or email us at firstname.lastname@example.org.